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      <image:title>Resources &amp; Insights - Do You Think That Little Chat Bubble on a Website Deserves Your Attention? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Resources &amp; Insights - Do You Think That Little Chat Bubble on a Website Deserves Your Attention? - The Pattern</image:title>
      <image:caption>Image sourced from ars Technica 17 Feb 2024</image:caption>
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      <image:title>Resources &amp; Insights - Do You Think That Little Chat Bubble on a Website Deserves Your Attention? - What Business Owners and Leaders Globally Need to Know Before Adding a Chat Widget</image:title>
      <image:caption>If you are considering an AI chat widget or you've already activated one already, recommend reading further so your business doesn't end up in headlines like Air Canada, or goes rogue like the delivery company, or hands potential business to competitors. Know what the AI Chat Bot is saying Your chatbot represents your brand every time someone engages with that bubble, think of it as another employee. Monitor conversations regularly, especially in the first month. If it starts giving wrong responses, you need to know before your customers start sharing screenshots on social media like what happened with the delivery company. Ask yourself (and your team): When was the last time you reviewed actual chat transcripts?</image:caption>
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