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      <image:title>Resources &amp; Insights - Do You Think That Little Chat Bubble on a Website Deserves Your Attention? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Resources &amp; Insights - Do You Think That Little Chat Bubble on a Website Deserves Your Attention? - The Pattern</image:title>
      <image:caption>Image sourced from ars Technica 17 Feb 2024</image:caption>
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      <image:title>Resources &amp; Insights - Do You Think That Little Chat Bubble on a Website Deserves Your Attention? - What Business Owners and Leaders Globally Need to Know Before Adding a Chat Widget</image:title>
      <image:caption>If you are considering an AI chat widget or you've already activated one already, recommend reading further so your business doesn't end up in headlines like Air Canada, or goes rogue like the delivery company, or hands potential business to competitors. Know what the AI Chat Bot is saying Your chatbot represents your brand every time someone engages with that bubble, think of it as another employee. Monitor conversations regularly, especially in the first month. If it starts giving wrong responses, you need to know before your customers start sharing screenshots on social media like what happened with the delivery company. Ask yourself (and your team): When was the last time you reviewed actual chat transcripts?</image:caption>
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      <image:title>Resources &amp; Insights - When Companies Look at This Graph, They’re Forgetting Something Important: Their Customers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/674be20b3c99f218d8b242f8/10ba4653-b4fc-4ebf-9037-8c860127e0c2/Air+Canada+New+Image.png</image:loc>
      <image:title>Resources &amp; Insights - When Companies Look at This Graph, They’re Forgetting Something Important: Their Customers - What's happening right now</image:title>
      <image:caption>Image sourced from ars Technica 17 Feb 2024</image:caption>
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      <image:title>Resources &amp; Insights - When Companies Look at This Graph, They’re Forgetting Something Important: Their Customers - The part that worries us</image:title>
      <image:caption>Most leaders making the calls around AI adoption will scroll right past this. The focus will stay on the race on creating efficiencies and cutting costs while the customer stays an afterthought. This is exactly the lens Hyplon brings when working with businesses on their AI governance. Focusing on the business, their customers, and their privacy not just the technology. AI can be brilliant for businesses. We use it ourselves. Just don't forget who's on the other side of it. Look at that graph again at the top and this time, see your customers as part of the 84% (grey area) not using AI.</image:caption>
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